Doom Insurance brand-use guide

Use the supplied logo files at their original proportions. Leave clear space around the logo so that surrounding text, images, and page edges do not crowd it.

Choose the dark logo on a light background and the white logo on a dark background. Keep the whole wordmark legible at the size you use.

Keep the supplied colors and artwork intact. Avoid recoloring, stretching, rotating, distorting, adding effects, or placing the artwork on a background that obscures it.

Use the artwork to identify Doom accurately. Do not present its use as an endorsement, partnership, or insurance-provider relationship.

These notes describe how to present the supplied artwork consistently. Font files are not included. The original wordmark is supplied as a PDF; the other artwork is supplied as PNG files.

Website palette
Plum: #401039
Ivory: #FFFDF8
Mint: #A5D8B6
Cobalt: #254BC8
Lavender: #C8AFE8

Website typography: system sans-serif stack: -apple-system, BlinkMacSystemFont, "SF Pro Text", "Segoe UI", sans-serif. The displayed typeface depends on the visitor’s device. No third-party font files are distributed in this kit.